Cape Elizabeth, Maine

How guests and AI assistants find Inn by the Sea

Prepared by Ethan Hawkes · checked 30 October 2026 (6:58 pm ET) · PDF copy

The short version. Your structured data is in good shape (Resort, address, coordinates, phone). The share title leaves out your name, and the page carries its main heading twice.

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

Shared links to your site do not say "Inn by the Sea"

“<meta property="og:title" content="Voted Best Resort in Maine | Near Portland, ME"/>”

Source: https://innbythesea.com/, fetched 2026-10-30 18:58 ET

This is the title Facebook, iMessage and email apps show when someone shares your link. Your page title ends with "| Inn by the Sea"; the share title stops before it, so a forwarded link shows a claim with no name on it.

The main heading appears twice

“<h1 class="text-center">Oceanfront Luxury Resort in Maine</h1>”

Source: https://innbythesea.com/, fetched 2026-10-30 18:58 ET

The same H1 is in the home page code two times. Search engines expect one main heading per page; two identical ones are usually a desktop and a mobile copy, and one can be changed to a lower heading level with no visible change.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

3 fixes, ranked

Add your name to the share title.For example "Inn by the Sea | Oceanfront Resort near Portland, Maine".Web · 5 minutes
Keep one H1.Change the duplicate copy to an H2 (or hide it from the markup on the other screen size).Web · 15 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry